With the launch of their premium smartphones lineup the Galaxy S series, Samsung is on a roll. Not only the S series but, the New M series and the A series line up has also helped them to take the profits shooting. In the budget segment, Xiaomi has retained its top spot and is eating away the Samsung market.
OnePlus is also seeing some steady growth in the premium smartphone category, which is also a factor in hampering Samsung’s profitability.
Speaking to INA, Director of Samsung India Mobile Business, Mr. Aditya Babbar said that Samsung has topped the Q1 of 2019 in the premium smartphone category. It has clocked 68.9% volume market share and 65% value market share. These figures are exceptionally well as this shows the acceptance of the new line up that the company has introduced.
Aditya Babbar also stated that in the month of March alone, Samsung achieved a 76.5% market share (by Volume) and 77% market share (by value). These figures were achieved in the INR30,000 price segment in India.
Giving out more details he said, “As you are aware that we always share actual sales numbers, not just shipments, from German market research firm Gfk. The Galaxy S10 series with industry-first features has received a tremendous response in India and the numbers prove that”.
“Pre-bookings for the Galaxy S10 were twice as much as for S9. The Indian users have simply loved the device,” Babbar commented.
Moreover, the S series phone are being manufactured in India which brings down the price of the smartphone and is the reason for its great response by the Indian customers.
The launch of its new M series range of smartphones and their ultimate S series has made them a table topper in the Q1 of 2019. They are expected to increase these numbers as Note 10 line up is due for launch in the near future.